web development · dubai → uae · gcc · syria
A web development company in Dubai that ships fast, bilingual websites for the whole region
Nexlla is a web development company founded in Dubai. Our web design and development team builds marketing websites, online stores, marketplaces and web apps for businesses in the UAE, the GCC and Syria. Every site is written in Arabic and English, built to load quickly on a phone, and handed over with code you own.
Left pane: the code. Right pane: the page it becomes. We work in the open the same way, on a staging link you can open any day of the build.
ls ./deliverables
Five kinds of website, one engineering standard
- 01
Marketing and company sites
For firms that win work on trust: clear service pages, people, proof and an enquiry path that does not feel like a funnel.
- 02
Bilingual sites with true RTL
Arabic pages with mirrored layouts, Arabic typography and their own URLs, not a translation plugin painted over English templates.
- 03
Online stores and marketplaces
Catalogue, search, cart and checkout with the payment methods each market expects, from card and Apple Pay to cash on delivery and local wallets.
- 04
Portals and web apps
Logged-in areas where customers track orders, download files or book services, connected to the systems behind them. For deeper systems, see custom software and integrations.
- 05
Revisions of an existing site
Not every project is a rebuild. For Dreamoro Book in Kuwait we revised navigation, discovery and the path to purchase while keeping what readers already knew.
Every build includes
- Responsive layouts tested at 320 px
- Arabic and English
- A content dashboard your team can edit
- Analytics that respect consent
- SEO basics: titles, sitemap, structured data
- A staging link
- A runbook at handover
lighthouse --mobile
The numbers we build to
These are targets we set for every site, using Google's published thresholds. They are not claims about any client's results. Your plan names the pages we will measure and the device we measure on.
Largest Contentful Paint LCP
≤2.5s
The main content is visible before a visitor gives up.
Interaction to Next Paint INP
≤200ms
Taps and clicks respond without lag.
Cumulative Layout Shift CLS
≤0.1aim 0
Nothing jumps while someone is reading or tapping.
| Rule | Target | Why it matters |
|---|---|---|
| Fonts | Self-hosted, no third-party font calls | Faster first paint and fewer privacy questions |
| Images | Width and height set, lazy below the fold | No layout jumps and less data on a mobile plan |
| Analytics | Loaded only after consent | Fits UAE PDPL-aware and GDPR-aware practice |
Core Web Vitals thresholds are published by Google and measured at the 75th percentile of real visits. We report them from field data where traffic allows, and from lab tests before launch.
Tools we choose per project
- Front end
- HTML and CSS first, TypeScript, React or Next.js where the interface needs it
- Back end
- Node, PHP (including Laravel) or Python
- Data
- Postgres, MongoDB, Redis
- Content
- Our own Website Dashboard, the dashboard your team edits in, or a headless CMS
- Motion
- CSS, SVG and WebGL with still fallbacks for older phones
- Delivery
- Docker, CI/CD pipelines, deploys to your accounts
tail -f build.log
A build log you can read
A typical marketing or company website takes 4–8 weeks. Stores, portals and multi-product platforms are phased, usually 8–16 weeks each. How we work, in detail.
- discovery call → written plan, fixed first milestone
- sitemap, page list, content owner for each page
- design of key pages in Arabic and English
- build on staging, reviewed in increments
- redirects, analytics, search console, speed check
- stabilisation, then handover: code, runbook, repo
git log --projects
Four sites, four countries
Muscat, Oman
Superlaundry
A bilingual website with separate routes for hotels and households, an item-by-item price list that matches the app, and interactive 3D scenes (a washing drum, towels you can lift) that mirror correctly in Arabic.
Read the case study
Dubai, UAE
ER Law Firm
Thirteen practice-area pages, a people directory and a consultation booking flow, in English and Arabic, with gold particle animation that is described for screen readers.
Read the case study
Damascus, Syria
Shaam Store
A marketplace storefront with a USD/SYP switch on every price, cash on delivery and local wallets at checkout, and delivery to all 14 governorates with live courier tracking. Live at shaamstore.sy.
Read the case study
Kuwait
Dreamoro Book
A revision of a book marketplace: clearer discovery, simpler navigation and a smoother path from browsing to purchase for readers, authors and publishers.
Read the case study
cat pricing.md
How we price and run web projects
4–8 weeks
Fixed-scope launch
A marketing site or MVP web app with one or two conversion flows.
8–16 weeks per phase
Phased build with an optional growth retainer
Replatforming, stores, dashboards and integrations.
Multi-phase
Multi-phase programme
For organisations that need single sign-on, role-based access, audit logs and procurement paperwork.
Every website is quoted per project. You can pay Nexlla by Visa, Mastercard, bank transfer, PayPal or another method that suits you. Payment gateways inside your site, such as mada, KNET, Stripe or PayPal, are scoped per project. All six engagement models.
why --nexlla
Why choose a Dubai web design and development team that also does brand and software
One team from brand to backend.
53 people across design, engineering and AI, so the site is not passed between agencies. Need the identity first? Start with the brand.
Clients stay.
92% client retention since 2022, and 100+ products delivered.
Nothing rented.
Code, content, domain and hosting accounts are yours. The intellectual property transfers on delivery.
Regional by default.
Arabic layouts, Gulf working hours, and payment and privacy rules checked per market.
man website
Questions buyers ask us
01How much does a website cost in Dubai?
Nexlla quotes every website per project. Page count, languages, integrations and e-commerce drive the price. Our guide to website costs in the UAE and GCC sets out typical market ranges and a checklist for comparing quotes. Read the website cost guide.
02How long does it take to build a website?
A marketing or company site usually takes 4–8 weeks. Stores, portals and platforms are delivered in phases of about 8–16 weeks each.
03Should we use WordPress, Shopify or a custom build?
It depends on your catalogue, languages and integrations. A simple store can suit a hosted platform. Bilingual, integrated or unusual sites usually suit a custom build. Our comparison guide explains the trade-offs, and we recommend one in writing. WordPress vs Shopify vs custom.
04What does UAE PDPL mean for our website?
Websites that collect personal data need a clear privacy notice, a lawful basis and real consent for non-essential cookies. Our UAE PDPL guide covers the basics. It is general information, not legal advice. UAE PDPL website requirements.
05Can you take payments in Saudi Arabia, Kuwait and other GCC markets?
Yes. We scope the methods each market uses, such as mada in Saudi Arabia and KNET in Kuwait, and name each one in the plan.
06Can you build a website for customers in Syria?
Yes. Shaam Store runs a USD/SYP price switch, cash on delivery and payments through Sham Cash, Syriatel Cash, MTN Cash and bank transfer, with delivery to all 14 governorates. See the Shaam Store case study.
07Will our team be able to edit the site?
Yes. Content runs on our Website Dashboard or a headless CMS, so your team can edit pages, articles and languages without a developer. About the Website Dashboard.
08Who owns the website?
You do: the code, the content, the domain and the hosting accounts. The intellectual property transfers to you on delivery.
ready to deploy?
Send us your current site, or a blank page and an idea. We'll come back with a page list, a timeline and a written quote.
Explore
Other solutions.
Branding & Identity
Strategy, marks, type, voice — built to outlast trends, scale across markets, and travel across languages.
ExploreGraphic Design
Editorial, packaging, campaigns. Print-ready craft from a team that still cares about kerning at 4pt.
ExploreUI / UX Design
Interfaces grounded in real engineering — designed in Figma, validated in code, instrumented from day one.
ExploreMobile Development
iOS, Android, cross-platform. Native where it matters, shared where it makes sense — shipped from one team.
ExploreApplied AI
Production AI, not demos. Multi-provider routing, tool-calling pipelines, persistent memory, auditable per tenant.
ExploreEnd of issue · 2026.05
Time to feel the Nexlla Gen.
Got a big idea? Say hi to unlock creativity and innovation for your seamless project — from the first sketch to the production deploy.