Custom backends & APIs
The services, data models and APIs a product runs on, built on Node, Python or PHP with Postgres, MongoDB or Redis underneath, chosen to fit the brief.
Software development · Dubai, UAE
A software development company in Dubai that hands you the repo.
Custom backends, APIs, SaaS platforms, portals and integrations from a cloud-first studio founded in Dubai — designed, engineered and launched by one in-house team, then handed over with the code, a runbook and a repository you own. No outsourcing, no black box.
You own the code & IP
EN / AR bilingual builds
0 outsourcing
What we build
Custom software, from the data model up.
Custom software development for teams in Dubai and the UAE whose needs have outgrown off-the-shelf tools. One studio designs the interface, engineers the backend and wires in the systems around it.
SaaS platforms
Multi-user products with accounts, roles, dashboards and billing, structured so new features can be added without a rebuild.
Client & partner portals
Secure portals for projects, orders, invoices, files and approvals, with per-client access so every customer sees only their own workspace.
Dashboards & internal tools
Analytics surfaces, ops consoles and admin tools that stay legible under real data load, so your team runs the business from one screen.
Integrations
Payments, analytics, sign-in and third-party APIs connected into one system, instead of data copied between tools by hand.
Applied AI features
Assistants and automation wired into your real systems, multi-provider across Gemini, Claude or local Ollama, with every action confirmed by a person before it runs.
Software we run ourselves
We build and host our own products, too.
Nexlla builds, hosts and maintains its own client software in-house. The team that would engineer your platform runs these products in production every day.
- Website Dashboard. One login to run a website: content and articles, live analytics, team, portfolio, careers, scheduling, languages and brand.
- Customer Portal. Clients track projects and milestones, view analytics, pay invoices, download files and approve work with an e-signature.
- Marketing Suite. A CRM with a drag-and-drop deal pipeline, a unified inbox, forms and landing pages.
- Shared foundations. All three are multilingual with Arabic and English included, and carry the Nello AI assistant plus a secure, per-user MCP connection to Claude and ChatGPT.
Role-aware access
Audit logs
OAuth sign-in
Stripe payments
Live analytics
E-signature
MCP tools
RTL layouts
In production · built in-house
The same patterns we put into client builds.
PaymentsCard, PayPal or crypto via Stripe
Sign-inPer-user OAuth
AIGemini · Claude · Ollama
LanguagesEN · AR & more
AI actions are proposed and then confirmed by a person before anything changes, and card details are never stored by the portal.
Why Nexlla in Dubai
A software company in Dubai with nothing to hide.
Founded in
Dubai · United Arab Emirates
Cloud-first — no physical office
01
One team, interface to infrastructure
UI/UX, backend engineering, web and mobile, and applied AI sit in the same in-house studio, so the people who scope your software are the people who ship it.
02
Proof before the long commitment
We agree a fixed first milestone and deliver it before asking for any long retainer. You decide to continue based on shipped work, not a pitch.
03
Your code, your accounts
The IP in what we build transfers to you on delivery, deploys to accounts you control and ships with a documented runbook. NDAs are available on request.
04
Gulf hours, both directions
We work on Gulf Standard Time and build interfaces in English and Arabic, with right-to-left layouts treated as first-class rather than patched in later.
Proof
Platforms, in production.
Real client platforms our in-house team designed and engineered, from SaaS and portals to IoT and blockchain.
Web3 SaaS · Dubai · Platform
GolStaking V1 & V2
A staking platform across two generations: V1 delivered wallet connectivity, staking pools, reward visibility, user dashboards and transaction flows; V2 matured it into a polished, SaaS-grade Web3 product.
View case study → Customer portal · MuscatSuperlaundry
A customer-journey portal that manages the complete service lifecycle — pickup requests, live order tracking and delivery visibility — for a garment-care provider serving luxury hotels.
View case study → IoT · Oman · Monitoring systemArabian Oryx Hema
A unified platform connecting IoT infrastructure in the field to monitoring dashboards and a companion mobile app, with live status indicators, alerts and a map-based view.
View case study → Web3 · Dubai · ExchangeGolex Decentralized Exchange
A decentralized exchange with blockchain integration planned alongside the design, carried through to a responsive web platform and a mobile-first experience.
View case study →How an engagement works
From first call to a repo you keep.
Scope, timeline and the first milestone are written down before we begin, and the plan you approve is the plan we work to.
Step 01
Discovery call & written plan
A short call about what the software has to do and who uses it, then a written plan with scope, timeline and a fixed first milestone you can say yes or no to.
Step 02
Architecture & technical brief
Audits, data modelling, the stack and hosting decision and a technical brief, so constraints surface before a line of code is written.
Step 03
Build in reviewable increments
Production engineering against a staging environment you can watch fill in, with decisions documented as they are made.
Step 04
Launch to your accounts
QA, launch and deployment to the accounts and regions you choose, wherever practical, rather than a platform you have to keep renting.
~30 days
Stabilisation & handover
A stabilisation window is included after launch, then handover of the code, a documented runbook and a repository you own. An ongoing retainer is optional.
Stack & practice
Proven tools, chosen per brief.
We pick the stack that fits the software, not our portfolio, and explain the trade-off before work starts. Every tool below is one we run in production.
Application
Backend, data and front end.
Typed services and APIs on a relational or document store, with web front ends built on the same contracts.
Node
Python
PHP
Laravel
Postgres
MongoDB
Redis
TypeScript
React
Next.js
Delivery & operations
Shipped and run with discipline.
CI/CD pipelines, infrastructure as code, containerised deployments, and monitoring with on-call escalation.
GitHub Actions
GitLab CI
Terraform
Docker
Kubernetes
AWS
Cloudflare
Health checks
Audit logs
Questions
Before you commission software.
Custom backends and APIs, SaaS platforms, client and partner portals, dashboards and internal tools, the integrations that connect them, and applied AI features. Web front ends and mobile apps can be built on the same backend by the same team.
The stack that fits the brief, not our portfolio. That usually means Node, Python or PHP with Postgres, MongoDB or Redis behind a React or Next.js front end, deployed with Docker and CI/CD pipelines. We explain the choice before we start.
You do. On delivery, the intellectual property in the code and assets we create for your project transfers to you. The work lives in a repository you control, deploys to your own accounts and ships with a documented runbook, with no proprietary layer to keep licensing from us.
Yes. Integrations are part of the build, from payments and analytics to sign-in and AI providers. In our own products, for example, we connect Stripe payments, Google Analytics and per-user OAuth logins.
Yes. We build bilingual Arabic and English interfaces with right-to-left layouts treated as first-class, and can add further languages where your users need them. Our own products are multilingual with Arabic and English included.
No, and we will not claim to be. What we can describe honestly are the practices we follow today: CI/CD pipelines, infrastructure as code, containerised deployments, monitoring and on-call cover, NDAs on request and client-owned repositories. If a formal certification is a requirement, tell us early.
A roughly 30-day stabilisation window is included so issues found in real use get fixed, along with a written runbook and handover of the repository. An ongoing retainer for features, monitoring and updates is available, but optional.
No. Nexlla was founded in Dubai in 2022 as a cloud-based, remote-first studio and works with clients worldwide, with the team also in Istanbul and Damascus. For UAE clients we work on Gulf Standard Time.
Building software for the UAE? Let's scope it.
Tell us what the software needs to do. You'll leave the first call with a clear shape, a stack recommendation and a fixed first milestone — from a Dubai-founded, in-house team.
Explore
Other solutions.
01 · Brand
Branding & Identity
Strategy, marks, type, voice — built to outlast trends, scale across markets, and travel across languages.
Explore
02 · Graphics
Graphic Design
Editorial, packaging, campaigns. Print-ready craft from a team that still cares about kerning at 4pt.
Explore
03 · UI / UX
UI / UX Design
Interfaces grounded in real engineering — designed in Figma, validated in code, instrumented from day one.
Explore
05 · Mobile
Mobile Development
iOS, Android, cross-platform. Native where it matters, shared where it makes sense — shipped from one team.
Explore
06 · AI
Applied AI
Production AI, not demos. Multi-provider routing, tool-calling pipelines, persistent memory, auditable per tenant.
ExploreEnd of issue · 2026.05
Time to feel the Nexlla Gen.
Got a big idea? Say hi to unlock creativity and innovation for your seamless project — from the first sketch to the production deploy.