NEXLLA PRODUCT · MARKETING SUITE
Turn website visitors into a pipeline.
A built-in CRM with a drag-and-drop deal pipeline, email and WhatsApp campaigns, a unified inbox and round-robin lead routing — with the Nello AI assistant and a secure MCP connection to Claude and ChatGPT. Multilingual (15+ languages), built and hosted in-house in Dubai.
One clean record for every prospect.
Every enquiry from your website, WhatsApp and forms becomes a single contact — with source, owner, consent status and full history. Build lists and segments, and keep a suppression list so you only ever contact people who want to hear from you.
Why your business needs it
- Never lose a lead. Every enquiry is captured and owned — nothing falls through the cracks of an inbox.
- Message the right people. Segments mean the right offer reaches the right audience, not a spray-and-pray blast.
- Stay compliant. Consent and suppression are tracked automatically, protecting your sender reputation and your brand.
Drag every deal from lead to won.
A drag-and-drop Kanban board across five stages — New Lead, Contacted, Negotiation, Won and Lost — with lead scoring (hot / warm / cold), owners, deal values and tags. Your whole team sees one honest picture of the pipeline.
Why your business needs it
- Nothing stalls silently. Every deal has a stage and an owner, so you can see exactly where revenue is stuck.
- Chase the hottest first. Lead scoring puts your best opportunities at the top of the list, not the loudest.
- Forecast with confidence. One shared board means the numbers in your pipeline are real, not guessed.
Reach everyone on email and WhatsApp.
Send broadcasts and build multi-step sequences across email and WhatsApp, and track opens, clicks, replies and pipeline impact. Write once in the language your audience speaks and let the sequence follow up for you.
Why your business needs it
- Meet people where they are. WhatsApp gets opened; combining it with email is how you actually get replies in this region.
- Follow up automatically. Sequences nurture leads while your team sleeps, so no opportunity goes cold.
- Spend on what converts. Real open, click and reply data shows which messages earn revenue.
Every conversation, one screen.
WhatsApp, Instagram and Facebook messages land in a single inbox, so your team replies from one place — with reply templates and AI reply help, channel connection status at a glance, and every chat tied back to the contact record.
Why your business needs it
- Reply faster than the competition. One inbox means no switching apps — and speed wins deals.
- Consistent, on-brand answers. Templates and AI help keep every reply fast, correct and in your voice.
- Full context, every time. Each conversation is linked to the contact and deal, so nobody starts from scratch.
Every lead answered in minutes.
New leads are assigned automatically and fairly across your reps with round-robin routing, and an instant WhatsApp or email follow-up goes out the moment a lead arrives. Manage your rep pool and alert numbers in a couple of clicks.
Why your business needs it
- Speed-to-lead is everything. The first business to reply usually wins — routing makes that reply automatic.
- Fair for the team. Round-robin shares leads evenly, so no one hoards and no one's left out.
- No lead goes cold. An instant WhatsApp touch keeps the prospect warm until a human follows up.
Capture leads without waiting on design.
Build forms, landing pages and reusable email templates yourself — every submission drops straight into the CRM and can trigger routing and a sequence. Launch a campaign end-to-end without a developer or designer in the loop.
Why your business needs it
- Launch at campaign speed. Spin up a landing page and form the same day you have the idea.
- Every submission is a lead. Forms feed the pipeline automatically — capture, route and follow up in one flow.
- Reuse what works. Templates keep your best-performing pages and emails one click away.
Land in the inbox, prove the results.
Verify your sending domains (SPF, DKIM, DMARC), watch your sender reputation, build tracked UTM links and keep campaigns compliant — so your messages reach real inboxes and every result is measurable back to revenue.
Why your business needs it
- Reach the inbox, not spam. Proper domain setup is the difference between campaigns that land and money wasted.
- Protect your reputation. Reputation monitoring and compliance keep your domain trusted for the long run.
- Attribute every dirham. UTM tracking ties clicks to campaigns, so you know what actually drives pipeline.
Your CRM, run by conversation.
Ask Nello to draft a campaign, summarise a lead, write a follow-up or move a deal — it proposes every action for you to confirm before anything is sent or changed. The fastest way to work a busy pipeline.
Why your business needs it
- More selling, less typing. Nello writes the first draft of every message so reps spend time closing.
- Nothing sends by accident. Every outbound action is proposed and confirmed — safe on live customer channels.
- Instant catch-up. "Summarise this lead" turns a messy history into a clear next step in seconds.
The MCP connection · AI Connectors
Run marketing from Claude & ChatGPT.
The suite speaks the Model Context Protocol (MCP) — the open standard that lets AI assistants use real tools safely. Through AI Connectors, plug Claude or ChatGPT into your CRM with a secure, per-user login and your team can draft campaigns, summarise leads, pull reports and move deals straight from the assistant — with every action confirmed before it runs.
Per-user & secure
Each teammate connects with their own login over OAuth — access follows their role, and nothing is exposed in the open.
Confirm-before-action
The assistant proposes; a human approves. Reading data is instant; sending or changing anything waits for your OK.
Work where you already are
Draft, report and move deals from Claude or ChatGPT — the same tools your marketers open every day.
Before you reach out.
Let's turn your traffic into pipeline.
CRM, pipeline, email and WhatsApp, routing and a unified inbox — with Nello built in and a secure MCP connection to Claude and ChatGPT. Multilingual, built and hosted in-house in Dubai.
End of issue · 2026.05
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