Deal pipeline
Drag deals across New Lead → Contacted → Negotiation → Won, with hot/warm/cold lead scores, owners and values.
NEXLLA PRODUCT · MARKETING SUITE
Visitors in. Pipeline out.
A built-in CRM with a drag-and-drop deal pipeline, email and WhatsApp campaigns, a unified inbox and round-robin lead routing — with the Nello AI assistant and a secure MCP connection to Claude and ChatGPT.
Email & WhatsApp campaigns
Round-robin lead routing
MCP Claude & ChatGPT
Sales Pipeline16 open deals
Leads today18
Contacts12,480
Open rate61%
Lead assigned · round-robin
MCP connected
16
Functions, one workspace
5
Pipeline stages, drag & drop
Auto
Round-robin lead routing
MCP
Claude & ChatGPT ready
Everything inside
One workspace. The whole funnel.
Every function below is live in the product — hover a tile, or click one to replay its moment.
Campaigns & sequences
Broadcasts and multi-step drips over email and WhatsApp — opens, clicks and replies tracked to the deal.
Contacts & segments
One record per prospect — source, owner, consent — with lists, segments and suppression.
Unified inbox
WhatsApp, Instagram and Facebook chats in one screen, tied to the contact.
Round-robin routing
New leads auto-assigned fairly across reps, with an instant WhatsApp alert.
Forms & landing pages
Build pages and forms that feed the CRM and trigger sequences automatically.
Deliverability & reputation
SPF, DKIM and DMARC verification with sender-reputation monitoring.
UTM builder & compliance
Tracked links tie every click to a campaign; compliance keeps sending clean.
Nello AI assistant
Draft campaigns, summarise leads and move deals by chat — every action proposed, you confirm.
MCP · AI Connectors
Drive the CRM from Claude & ChatGPT — secure, per-user, confirmed.
01
Deal pipeline & lead scoring
Drag every deal from lead to won.
A Kanban board across five stages — New Lead, Contacted, Negotiation, Won, Lost — with hot/warm/cold lead scoring, owners, values and tags. One honest picture of revenue, shared by the whole team.
Kanban board5 stagesLead scoringOwners & values
Why your business needs it
- Nothing stalls silently. Every deal has a stage and an owner, so you see exactly where revenue is stuck.
- Chase the hottest first. Scoring puts your best opportunities on top, not the loudest.
- Forecast with confidence. One shared board means pipeline numbers are real, not guessed.
02
Email & WhatsApp campaigns
Reach everyone, on both channels.
Broadcasts and multi-step sequences across email and WhatsApp, tracked from open to reply to closed deal — in the language your audience speaks, with sequences following up while your team sleeps.
BroadcastsDrip sequencesOpen / click / reply15+ languages
Why your business needs it
- Meet people where they are. WhatsApp gets opened — pairing it with email is how you get replies in this region.
- Follow up automatically. Sequences nurture every lead, so no opportunity goes cold.
- Spend on what converts. Real open, click and reply data shows which messages earn revenue.
03
Round-robin routing & unified inbox
Every lead answered in minutes.
New leads are assigned automatically and fairly across your reps, an instant WhatsApp follow-up goes out, and the conversation continues in one unified inbox — WhatsApp, Instagram and Facebook on a single screen.
Auto-assignInstant WhatsApp alertUnified inboxReply templates
Why your business needs it
- Speed-to-lead wins. The first business to reply usually gets the deal — routing makes that reply automatic.
- One screen, full context. Every chat is tied to the contact and deal, so nobody starts from scratch.
- Fair for the team. Round-robin shares leads evenly — no hoarding, no one left out.
The full spec
Every function, and why it matters.
The complete list of what the Marketing Suite does for your business — no stitched-together tools, no per-seat surprises.
01Contacts & audiences
Every enquiry from your website, WhatsApp and forms becomes one contact with source, owner, consent and full history.
Why it matters: no lead ever falls through the cracks of an inbox again.
02Lists · segments · suppression
Slice your audience into lists and segments, with a suppression list enforced on every send.
Why it matters: the right offer reaches the right people — and you only contact those who want to hear from you.
03Deal pipeline & lead scoring
A drag-and-drop Kanban across New Lead, Contacted, Negotiation, Won and Lost, with hot/warm/cold scores, owners, values and tags.
Why it matters: you always know where revenue is stuck and which opportunity to chase first.
04Email campaigns
Broadcasts with templates and per-campaign open, click and reply tracking.
Why it matters: every send is measurable back to pipeline, so budget goes where it converts.
05WhatsApp campaigns
Reach prospects on WhatsApp with campaigns and follow-ups, tracked alongside email.
Why it matters: in this region WhatsApp is where messages actually get opened.
06Sequences
Multi-step drip journeys across channels that keep following up automatically.
Why it matters: leads are nurtured while your team sleeps — nothing goes cold.
07Unified inbox
WhatsApp, Instagram and Facebook conversations in one screen, tied to the contact record, with channel health at a glance.
Why it matters: your team replies faster — and speed wins deals.
08Reply templates & AI replies
Saved answers plus AI-drafted replies for common questions.
Why it matters: every reply is fast, correct and in your brand voice.
09Round-robin lead routing
New leads are auto-assigned fairly across your rep pool, with instant WhatsApp and email alerts.
Why it matters: the first responder usually wins the deal — yours responds in minutes, automatically.
10Forms & landing pages
Build lead-capture forms and landing pages that drop submissions straight into the CRM and trigger routing and sequences.
Why it matters: you launch a campaign end-to-end the same day you think of it — no developer in the loop.
11Email templates
Reusable, on-brand templates for campaigns and sequences.
Why it matters: your best-performing messages are always one click away.
12Deliverability & reputation
SPF, DKIM and DMARC domain verification with sender-reputation monitoring.
Why it matters: your campaigns land in inboxes, not spam folders — and stay that way.
13UTM builder & compliance
Tracked links for every campaign plus consent-aware sending rules.
Why it matters: every click is attributable and every send is compliant — protecting both budget and brand.
14Nello AI assistant
Draft campaigns, summarise leads, write follow-ups and move deals by chat — every action proposed for your confirmation.
Why it matters: reps spend their time closing, not typing — and nothing sends by accident.
15MCP · AI Connectors
The suite's functions are exposed as tools over the Model Context Protocol, with secure per-user OAuth logins for Claude and ChatGPT.
Why it matters: your team runs marketing from the AI assistant they already use — with every change confirmed first.
The MCP connection · AI Connectors
Run marketing from Claude & ChatGPT.
The suite speaks the Model Context Protocol (MCP) — the open standard that lets AI assistants use real tools safely. Plug Claude or ChatGPT into your CRM with a secure, per-user login and draft campaigns, summarise leads, pull reports and move deals from the assistant — every action confirmed before it runs.
01
Per-user & secure
Each teammate connects with their own login over OAuth — access follows their role, nothing is exposed in the open.
02
Confirm-before-action
The assistant proposes; a human approves. Reading data is instant; sending or changing anything waits for your OK.
03
Work where you already are
Draft, report and move deals from Claude or ChatGPT — the tools your marketers open every day.
Questions
Before you reach out.
A built-in CRM and marketing workspace — contacts and audiences, a drag-and-drop deal pipeline, email and WhatsApp campaigns and sequences, a unified inbox, lead routing, forms and landing pages, analytics and the Nello AI assistant, all in one place.
Yes — you can run email and WhatsApp campaigns and multi-step sequences, and track opens, clicks, replies and pipeline impact from the same dashboard.
Incoming leads can be assigned automatically with round-robin routing, so every enquiry reaches an available rep fast, with WhatsApp and email follow-up built in.
The suite exposes its functions as tools over the Model Context Protocol (MCP) via AI Connectors, so your team can drive the CRM from Claude or ChatGPT with a secure per-user login — drafting campaigns, summarising leads and moving deals — with every action confirmed before it runs.
Yes — Nello, the AI assistant, is built in. It helps you draft campaigns, summarise leads and move deals, and it connects securely to Claude and ChatGPT via MCP.
Let's turn your traffic into pipeline.
CRM, pipeline, email and WhatsApp, routing and a unified inbox — with Nello built in and a secure MCP connection to Claude and ChatGPT. Multilingual, built and hosted in-house in Dubai.
End of issue · 2026.05
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