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NEXLLA PRODUCT · MARKETING SUITE

Visitors in. Pipeline out.

A built-in CRM with a drag-and-drop deal pipeline, email and WhatsApp campaigns, a unified inbox and round-robin lead routing — with the Nello AI assistant and a secure MCP connection to Claude and ChatGPT.

Email & WhatsApp campaigns Round-robin lead routing MCP Claude & ChatGPT
Campaign Analytics & A/B testing — KPIs, a delivery funnel, opens/clicks/bounces over time, an A/B test results table that picks the winner, link breakdown and a filterable recipient log. Launch, pause, cancel and test-send actions are on the same page.
Unified Inbox — One inbox for WhatsApp, Instagram and Facebook conversations, with open/snoozed/closed views, unread badges, assignment, notes, tags, reply templates, media/voice and AI reply drafts.
Deal Pipeline (Kanban) — A drag-and-drop board with New Lead, Contacted, Negotiation, Won and Lost columns. Lead scores, tags and source on each card; owner assignment; search, owner filter and a "Manage reps" sales pool for round-robin.
47
Features, one suite
5
Pipeline stages, drag & drop
Auto
Round-robin lead routing
MCP
Claude & ChatGPT ready
Automation

Follow-up that never forgets.

Sequence Builder (multichannel) — A visual step list with email, WhatsApp, Instagram DM and Facebook DM sends, waits, branches (opened, clicked, replied and more), tag changes, team notifications and tasks. Also sets triggers (form submitted, tag added, new contact, segment joined and more), quiet hours, send days, exit conditions and the re-enrolment policy.

Sequence Builder · real screen from the Nexlla Marketing Suite

The real suite

Key features. Real screens.

The functions teams use most, shown on the real screens. Click any screen to see it full size.

01 · Audience

Deal Pipeline (Kanban)

A drag-and-drop board with New Lead, Contacted, Negotiation, Won and Lost columns. Lead scores, tags and source on each card; owner assignment; search, owner filter and a "Manage reps" sales pool for round-robin.

Turns marketing leads into a visible sales pipeline.

Deal Pipeline (Kanban) — A drag-and-drop board with New Lead, Contacted, Negotiation, Won and Lost columns. Lead scores, tags and source on each card; owner assignment; search, owner filter and a "Manage reps" sales pool for round-robin.
02 · Campaigns

Campaign Builder

A 4-step wizard: setup and sender, audience (lists, segments, behaviour filters), content (template, subject, pre-header, A/B test), then review and schedule, with a spam score and pre-send compliance checklist. Types include one-time, scheduled, recurring newsletter, transactional trigger, re-engagement, NPS, renewal and A/B test.

Ship targeted, tested and compliant campaigns without a developer.

Campaign Builder — A 4-step wizard: setup and sender, audience (lists, segments, behaviour filters), content (template, subject, pre-header, A/B test), then review and schedule, with a spam score and pre-send compliance checklist. Types include one-time, scheduled, recurring newsletter, transactional trigger, re-engagement, NPS, renewal and A/B test.
03 · Campaigns

Campaign Analytics & A/B testing

KPIs, a delivery funnel, opens/clicks/bounces over time, an A/B test results table that picks the winner, link breakdown and a filterable recipient log. Launch, pause, cancel and test-send actions are on the same page.

Shows what each send returned and which variant won.

Campaign Analytics & A/B testing — KPIs, a delivery funnel, opens/clicks/bounces over time, an A/B test results table that picks the winner, link breakdown and a filterable recipient log. Launch, pause, cancel and test-send actions are on the same page.
04 · Channels & AI

Unified Inbox

One inbox for WhatsApp, Instagram and Facebook conversations, with open/snoozed/closed views, unread badges, assignment, notes, tags, reply templates, media/voice and AI reply drafts.

Every conversation in one place, with nothing missed.

Unified Inbox — One inbox for WhatsApp, Instagram and Facebook conversations, with open/snoozed/closed views, unread badges, assignment, notes, tags, reply templates, media/voice and AI reply drafts.
05 · Content

Form Logic & Round-robin Routing

Submit rules with AND/OR conditions that tag, add to lists, enrol in sequences, change lead score or assign to a user or round-robin the sales pool. Shows per-rule fire and hit-rate analytics.

Routes every inbound lead to the right rep and follow-up instantly.

Form Logic & Round-robin Routing — Submit rules with AND/OR conditions that tag, add to lists, enrol in sequences, change lead score or assign to a user or round-robin the sales pool. Shows per-rule fire and hit-rate analytics.
06 · Channels & AI

Nello AI Assistant

An in-app AI copilot drawer with conversation history and page-aware suggestions. It answers from live workspace data and can draft campaigns, contacts, templates and sequences, confirming each action first.

Ask questions and get work done in plain language.

Nello AI Assistant — An in-app AI copilot drawer with conversation history and page-aware suggestions. It answers from live workspace data and can draft campaigns, contacts, templates and sequences, confirming each action first.
Everything else

And 41 more built in.

Every other function in the suite, in one place. Pick any feature to flip the screen to it, or let it run through them on its own.

Dashboard

Audience

Campaigns

Content

Channels & AI

Team

Analytics

Settings

Public pages

Automation (background)

Marketing Dashboard

Marketing Dashboard

Welcome banner plus KPI cards (contacts, active campaigns, emails sent and open rate over 30 days), live inbox and channel status, AI assistant spend, sequence activity, recent campaigns, sender health and quick actions.

See the health of audience, sending, inbox and AI in one place.

Marketing Dashboard
Contact 360° view
Dynamic Segments
Campaign Analytics & A/B testing
Sequence Builder (multichannel)
Lead Capture Forms
Form Analytics
Messaging Channels
AI Knowledge Base
Team & Users
Settings Hub
Brand & SEO (white-label)
The MCP connection · AI Connectors

Run marketing from Claude & ChatGPT.

The suite speaks the Model Context Protocol (MCP) — the open standard that lets AI assistants use real tools safely. Plug Claude or ChatGPT into your CRM with a secure, per-user login and draft campaigns, summarise leads, pull reports and move deals from the assistant — every action confirmed before it runs.

01

Per-user & secure

Each teammate connects with their own login over OAuth — access follows their role, nothing is exposed in the open.

02

Confirm-before-action

The assistant proposes; a human approves. Reading data is instant; sending or changing anything waits for your OK.

03

Work where you already are

Draft, report and move deals from Claude or ChatGPT — the tools your marketers open every day.

Questions

Before you reach out.

A built-in CRM and marketing workspace — contacts and audiences, a drag-and-drop deal pipeline, email and WhatsApp campaigns and sequences, a unified inbox, lead routing, forms and landing pages, analytics and the Nello AI assistant, all in one place.
Yes — you can run email and WhatsApp campaigns and multi-step sequences, and track opens, clicks, replies and pipeline impact from the same dashboard.
Incoming leads can be assigned automatically with round-robin routing, so every enquiry reaches an available rep fast, with WhatsApp and email follow-up built in.
The suite exposes its functions as tools over the Model Context Protocol (MCP) via AI Connectors, so your team can drive the CRM from Claude or ChatGPT with a secure per-user login — drafting campaigns, summarising leads and moving deals — with every action confirmed before it runs.
Yes — Nello, the AI assistant, is built in. It helps you draft campaigns, summarise leads and move deals, and it connects securely to Claude and ChatGPT via MCP.

Let's turn your traffic into pipeline.

CRM, pipeline, email and WhatsApp, routing and a unified inbox — with Nello built in and a secure MCP connection to Claude and ChatGPT. Multilingual, built and hosted in-house in Dubai.

End of issue · 2026.05

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