Content & article CMS
Write, edit and publish articles, news and pages — comments, moderation and scheduling included. No developer needed.
NEXLLA PRODUCT · WEBSITE DASHBOARD
Your whole website, one login.
Content, live analytics, team, pricing, careers, scheduling, languages and brand — everything your site runs on, in one dashboard. With the Nello AI assistant built in and a secure MCP connection to Claude and ChatGPT.
15+ languages · Arabic-first
In-house built & hosted in Dubai
MCP Claude & ChatGPT
Hi, Layla 👋Good morning · Nexlla workspace
● Live
27
Visitors online now
Nello · online
MCP connected
12
Functions, one login
15+
Languages · Arabic-first
Live
Real-time analytics
MCP
Claude & ChatGPT ready
Everything inside
One dashboard. Every job your site has.
Every function below is live in the product — hover a tile, or click one to replay its moment.
Live visitor analytics
See who's on your site right now — pages, sources and countries — with your Google Analytics summary beside it.
Article analytics
Reads, read time, top tags and authors — per article, in real time.
Team & testimonials
Profiles, reviews and your portfolio — proof that's always current.
Pricing & services
Edit packages and service pages yourself — publish instantly.
Careers & applicants
Post jobs and manage applications — your site becomes a hiring channel.
Scheduling & bookings
Event types and availability — visitors book you straight from the site.
Languages & brand
15+ languages, brand controls, FAQ, partners and news — all managed here.
Nello AI assistant
Search, draft and manage the site by chat — every action proposed, you confirm.
MCP connection
Drive the dashboard from Claude & ChatGPT — secure, per-user, confirmed.
01
Live analytics & "viewing now"
See your website breathe.
Real-time visitors, live locations, traffic sources and per-article performance — the pulse of your site on one screen, the moment it happens. Not a week later in a separate tool.
Viewing nowLive locationsTraffic sourcesGoogle Analytics
Why your business needs it
- Feel real demand. A campaign lands — watch visitors arrive live and respond while attention is hot.
- Sell smarter. Active pages and countries tell sales and marketing exactly where to push.
- Do more of what wins. Per-article numbers show which topics earn attention, so you stop guessing.
02
Content & article CMS
Publish in minutes, in 15+ languages.
A rich editor with media, categories, tags, comment moderation and scheduled publishing. Write once, publish in every language your market speaks — no plugins, no developer, no waiting.
Rich editorModerationScheduled publishingArabic-first
Why your business needs it
- Move at the speed of your ideas. Publish the moment something's ready — no dev ticket, no delay.
- Rank higher, for longer. Fresh, structured, multilingual content is what search engines reward.
- Own your voice. Moderate comments and control every page, so the site always reflects the business today.
03
Nello AI assistant
Run the dashboard just by asking.
Ask Nello to search content, draft copy, generate images or pull a number — it proposes every action for you to confirm before anything changes. A teammate that never sleeps.
Search & draftGenerate imagesSummarise analyticsConfirm-before-action
Why your business needs it
- Skip the busywork. First drafts and summaries in seconds — your team edits instead of starting blank.
- Safe by design. Nello proposes; a human confirms. Nothing publishes without your say-so.
- Lower the learning curve. Anyone can operate the site in plain language.
The full spec
Every function, and why it matters.
The complete list of what the Website Dashboard does for your business — nothing hidden, nothing extra to buy.
01Content & article CMS
Write, edit and publish articles, news and pages with a rich editor, media, categories, tags, comments, moderation and scheduled publishing.
Why it matters: you publish the moment something's ready — no developer bottleneck — and fresh multilingual content is what search engines reward.
02Article analytics
Per-article reads, unique readers, read time, top categories, tags, authors and most-discussed pieces — updated in real time.
Why it matters: you see which topics actually earn attention and double down, turning content from a guess into a measurable channel.
03Live visitor analytics
Who is on the site right now — pages, sources, countries — alongside your Google Analytics summary.
Why it matters: when a campaign lands you watch demand arrive live and respond while attention is hot.
04Team & testimonials
Manage team profiles and client reviews, and control exactly how they appear on the site.
Why it matters: real faces and real reviews are what turn a visitor into an enquiry — and they're always current.
05Portfolio & projects
Publish and order projects and case studies so your best work leads.
Why it matters: a curated portfolio does the selling before a call even happens.
06Pricing & services
Edit pricing packages and service pages yourself — plans, prices, features, order — and publish instantly.
Why it matters: you can run a promo or update your offer the same day you decide to, without a rebuild.
07Careers & applicants
Post jobs to your careers page and receive, review and track applications in one place.
Why it matters: you hire through your own brand, skip agency fees, and no CV gets lost in an inbox.
08Scheduling & bookings
Event types and availability rules let visitors book meetings straight from the site.
Why it matters: ready-to-talk prospects book in seconds, 24/7, with zero email tag.
09FAQ · Partners · News
Manage your FAQ, partner and brand logos, news feed and content ordering from the same login.
Why it matters: the whole site stays current — not just the blog — so nothing quietly goes stale.
10Languages & brand
Global settings, 15+ languages (Arabic and English included) and brand controls across every page.
Why it matters: you reach the whole region in its own languages while staying unmistakably on-brand.
11Nello AI assistant
A built-in assistant that searches, drafts, generates images and summarises — proposing every action for your confirmation.
Why it matters: your team skips the busywork and anyone can run the site in plain language, safely.
12MCP connection
The dashboard's functions are exposed as tools over the Model Context Protocol, with secure per-user OAuth logins for Claude and ChatGPT.
Why it matters: your team manages the site from the AI assistant they already use — with every change confirmed first.
The MCP connection
Drive your dashboard from Claude & ChatGPT.
Your dashboard speaks the Model Context Protocol (MCP) — the open standard that lets AI assistants use real tools safely. Connect with a secure, per-user login and your team can search content, draft articles and pull analytics from the assistant they already use — with every action confirmed before it runs.
01
Per-user & secure
Each teammate connects with their own login over OAuth — access follows their permissions, nothing is shared in the open.
02
Confirm-before-action
The assistant proposes; a human approves. Reads are instant; anything that changes your site waits for your OK.
03
Work where you already are
No new tab to learn — manage the dashboard from Claude or ChatGPT, the tools your team opens every day.
Questions
Before you reach out.
Your whole site from one login — articles and content, article and live-visitor analytics, team, testimonials, pricing, services, portfolio, careers and job applications, scheduling and bookings, FAQ, partners, news, plus global settings, 15+ languages and brand.
Yes — the dashboard shows live visitor and article analytics, including who is viewing now and where from, so you can see what content is working in real time.
The dashboard exposes its functions as tools over the Model Context Protocol (MCP), so your team can drive it from Claude or ChatGPT with a secure per-user login — searching content, drafting articles and pulling analytics — and every action is confirmed before it runs.
Yes — the dashboard and your site are multilingual from day one (15+ languages, Arabic and English included), so you manage and publish content in every language.
Nexlla builds, hosts and maintains the dashboard in-house as part of your website engagement, so it stays fast, secure and updated without extra vendors.
Let's put your whole site in one dashboard.
Content, analytics, team, pricing, careers and bookings — with Nello built in and a secure MCP connection to Claude and ChatGPT. Multilingual, built and hosted in-house in Dubai.
End of issue · 2026.05
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