NEXLLA PRODUCT · WEBSITE DASHBOARD
Every part of your website, run from one login.
Content, live analytics, team, pricing, careers, scheduling, languages and brand — one dashboard for your whole site. With the Nello AI assistant built in and a secure MCP connection to Claude and ChatGPT. Multilingual (15+ languages), built and hosted in-house in Dubai.
Publish anything, in any language, in minutes.
A full content engine for articles, news and pages — a rich editor, media, categories and tags, comment moderation and scheduled publishing. Write once and publish in any of 15+ languages, straight from the dashboard. No plugins, no developer, no waiting.
Why your business needs it
- Move at the speed of your ideas. Publish the moment something's ready — no dev ticket, no delay, no bottleneck.
- Rank higher, for longer. Fresh, well-structured content in every language your market speaks is what search engines reward.
- Own your voice. Moderate comments and control every page yourself, so the site always reflects the business today.
Know exactly what's working.
Every article comes with its own analytics — reads, unique readers, average read time, top categories, tags and authors, and how many people are on it right now. See performance the moment it happens, not a week later in a separate tool.
Why your business needs it
- Do more of what wins. See which topics and authors drive real attention, then double down instead of guessing.
- Prove content ROI. Turn "we posted an article" into hard numbers your team and clients can act on.
- Catch momentum live. When something takes off, you'll know in real time — and can ride it.
See who's on your site right now.
A real-time view of live visitors — how many are on the site, which pages they're reading, where they came from and which country they're in — with your Google Analytics summary alongside it. The pulse of your website, on one screen.
Why your business needs it
- Feel real demand. A campaign or post lands — watch the visitors arrive live and respond while attention is hot.
- Sell smarter. Knowing which pages and countries are active tells sales and marketing exactly where to push.
- One place for the numbers. No juggling analytics tabs — the whole picture sits in the dashboard you already use.
Put your proof front and centre.
Manage team profiles, client testimonials and your portfolio of projects and case studies from one place — add people, order your best work and publish reviews, and control exactly how each appears on the site.
Why your business needs it
- Trust closes deals. Real faces, real reviews and real work are what turn a visitor into an enquiry.
- Always current. New hire, new win, new testimonial — it's live in minutes, never "we'll update it later".
- Show, don't tell. A curated portfolio lets your work do the selling before a call even happens.
Change your offer without a rebuild.
Edit pricing packages and service pages yourself — rename plans, adjust prices, add features and reorder services — and publish instantly. Your commercial story stays under your control, not your developer's backlog.
Why your business needs it
- Price like the market moves. Run a promo, test a new tier or update a package the same day you decide to.
- No rebuild tax. Every pricing tweak used to mean a dev request — now it's a two-minute edit.
- Sell the full offer. Keep services and packages accurate so prospects always see what you actually do.
Turn your site into a hiring channel.
Post jobs, publish them to your careers page and receive and manage applications right in the dashboard — review applicants, track status and keep every candidate in one organised place.
Why your business needs it
- Hire without the middleman. Attract candidates through your own brand and skip a chunk of agency fees.
- Nothing slips. Every application lands in one place with a clear status — no lost CVs in an inbox.
- Grow on your terms. Open and close roles yourself, the moment the team needs to scale.
Let clients book you while you sleep.
Define event types and availability and let visitors book meetings and appointments straight from the site. Bookings appear in the dashboard, so your calendar fills without a single back-and-forth email.
Why your business needs it
- Capture intent instantly. When someone's ready to talk, they book in seconds — before the interest cools.
- Kill the email tag. No more "does Tuesday work?" threads; availability is always accurate.
- Open 24/7. Your calendar takes bookings around the clock, in every timezone your clients live in.
One brand, every language, every page.
Control the rest of the site from the same place — FAQ, partners and brands, news feed, content ordering — plus global settings, 15+ languages and brand controls, so everything stays consistent and on-brand in every market.
Why your business needs it
- Speak to the whole region. Arabic-first and 15+ languages mean you reach every audience, not just English-speakers.
- Stay unmistakably you. Brand controls keep every page, in every language, on-brand — automatically.
- No forgotten corners. FAQ, partners and news are managed too, so the whole site stays current, not just the blog.
Run the dashboard just by asking.
Nello is the AI assistant built into the dashboard. Ask it to search content, draft copy, generate images or pull a number — and it proposes every action for you to confirm before anything changes. A teammate that never sleeps.
Why your business needs it
- Skip the busywork. First drafts, summaries and images in seconds — your team edits instead of starting from a blank page.
- Safe by design. Nello proposes; a human confirms. Nothing publishes or changes without your say-so.
- Lower the learning curve. Anyone can operate the site in plain language, so the tool never gets in the way.
The MCP connection
Drive your dashboard from Claude & ChatGPT.
Your dashboard speaks the Model Context Protocol (MCP) — the open standard that lets AI assistants use real tools safely. Connect Claude or ChatGPT with a secure, per-user login and your team can search content, draft articles, pull analytics and manage the site straight from the assistant they already use — with every action confirmed before it runs.
Per-user & secure
Each teammate connects with their own login over OAuth — access follows their permissions, and nothing is shared in the open.
Confirm-before-action
The assistant proposes; a human approves. Reads are instant; anything that changes your site waits for your OK.
Work where you already are
No new tab to learn. Manage the dashboard from Claude or ChatGPT — the same tools your team opens every day.
Before you reach out.
Let's put your whole site in one dashboard.
Content, analytics, team, pricing, careers and bookings — with Nello built in and a secure MCP connection to Claude and ChatGPT. Multilingual, built and hosted in-house in Dubai.
End of issue · 2026.05
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