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NEXLLA PRODUCT · WEBSITE DASHBOARD

Your whole website, one login.

Content, live analytics, team, pricing, careers, scheduling, languages and brand — everything your site runs on, in one dashboard. With the Nello AI assistant built in and a secure MCP connection to Claude and ChatGPT.

15+ languages · Arabic-first In-house built & hosted in Dubai MCP Claude & ChatGPT
Web Analytics — First-party, GA-style analytics: date ranges with period comparison, users/new users/sessions/page views/engagement/bounce KPIs, users-over-time chart and a realtime card (active users, page views per minute, active pages, countries).
Live Support inbox — Real-time (WebSocket) chat inbox for the website widget: open/mine/unassigned/pending/snoozed/resolved queues, ticket numbers, priority, assignee, AI-assistant toggle, private notes, canned responses, AI draft replies, snooze, ratings and visitor context.
Dashboard home — Personal greeting hero, KPI tiles (articles, testimonials, open jobs, bookings) with 6-month sparklines, live visitor locations table, live visitors counter with 60-second stream, live activity feed, 'viewing now', 6-month articles-vs-comments chart, article status and top-engaging articles; optional GA4 strip.
55
Features, one login
15+
Languages · Arabic-first
Live
Real-time analytics
MCP
Claude & ChatGPT ready
Live analytics

Every visitor, as it happens.

Web Analytics — First-party, GA-style analytics: date ranges with period comparison, users/new users/sessions/page views/engagement/bounce KPIs, users-over-time chart and a realtime card (active users, page views per minute, active pages, countries).

Web Analytics · real screen from the Nexlla Dashboard

The real dashboard

Key features. Real screens.

The functions teams use most, shown on the real screens. Click any screen to see it full size.

01 · Content

Article editor

Multi-language article form: TinyMCE rich editor with AI button, cover/meta images with AI generation, category, tags, keywords, excerpt, SEO meta, reading time, status, scheduling and custom fields.

Publish polished, SEO-ready articles in English, Arabic and French from one screen.

Article editor — Multi-language article form: TinyMCE rich editor with AI button, cover/meta images with AI generation, category, tags, keywords, excerpt, SEO meta, reading time, status, scheduling and custom fields.
02 · AI & Automation

Nello AI assistant

In-dashboard AI chat (Gemini, Claude or local Ollama) with conversation history and daily chat/image caps; searches all content and proposes create/update/delete of articles, projects, FAQs, jobs, events and settings. Every write needs a Confirm click.

Team members can draft, find and update website content by simply asking.

Nello AI assistant — In-dashboard AI chat (Gemini, Claude or local Ollama) with conversation history and daily chat/image caps; searches all content and proposes create/update/delete of articles, projects, FAQs, jobs, events and settings. Every write needs a Confirm click.
03 · Support

Live Support inbox

Real-time (WebSocket) chat inbox for the website widget: open/mine/unassigned/pending/snoozed/resolved queues, ticket numbers, priority, assignee, AI-assistant toggle, private notes, canned responses, AI draft replies, snooze, ratings and visitor context.

Answer website visitors instantly: AI handles first contact, humans take over when it matters.

Live Support inbox — Real-time (WebSocket) chat inbox for the website widget: open/mine/unassigned/pending/snoozed/resolved queues, ticket numbers, priority, assignee, AI-assistant toggle, private notes, canned responses, AI draft replies, snooze, ratings and visitor context.
04 · Overview & Analytics

Web Analytics: audience & pages

Visits-by-country world map, top countries/cities, pages & screens, landing pages, plus channels, referrers, UTM campaigns, devices/technology, new vs returning, 7x24 heatmap and a visitor log.

Know exactly where visitors come from and which pages hold attention.

Web Analytics: audience & pages — Visits-by-country world map, top countries/cities, pages & screens, landing pages, plus channels, referrers, UTM campaigns, devices/technology, new vs returning, 7x24 heatmap and a visitor log.
05 · Careers & Scheduling

Applicant profile

Pipeline stepper, contact links, CV open/download, cover letter, screening answers, status, 5-star rating and private notes.

Review and move candidates forward in seconds.

Applicant profile — Pipeline stepper, contact links, CV open/download, cover letter, screening answers, status, 5-star rating and private notes.
06 · AI & Automation

MCP server: connect Claude or ChatGPT

OAuth 2.1 MCP server URL, connect guides for Claude and ChatGPT, 90-day automation token, allow-delete toggle and per-user connection list with revoke.

Let Claude or ChatGPT safely manage the website on your behalf.

MCP server: connect Claude or ChatGPT — OAuth 2.1 MCP server URL, connect guides for Claude and ChatGPT, 90-day automation token, allow-delete toggle and per-user connection list with revoke.
Everything else

And 49 more built in.

Every other function in the dashboard, in one place. Pick any feature to flip the screen to it, or let it run through them on its own.

Overview & Analytics

Content

Site content

Careers & Scheduling

Integrations

AI & Automation

Multi-site

Settings & Security

Support

Dashboard home

Dashboard home

Personal greeting hero, KPI tiles (articles, testimonials, open jobs, bookings) with 6-month sparklines, live visitor locations table, live visitors counter with 60-second stream, live activity feed, 'viewing now', 6-month articles-vs-comments chart, article status and top-engaging articles; optional GA4 strip.

One glance at content, traffic and pipeline health the moment you log in.

Dashboard home
Article Analytics & Readership
Articles (blog)
Approval workflow
Careers: jobs
Scheduling: event types
Testimonials
Partners / brand logos
AI activity & approvals
Per-site features
Languages
News feed
The MCP connection

Drive your dashboard from Claude & ChatGPT.

Your dashboard speaks the Model Context Protocol (MCP) — the open standard that lets AI assistants use real tools safely. Connect with a secure, per-user login and your team can search content, draft articles and pull analytics from the assistant they already use — with every action confirmed before it runs.

01

Per-user & secure

Each teammate connects with their own login over OAuth — access follows their permissions, nothing is shared in the open.

02

Confirm-before-action

The assistant proposes; a human approves. Reads are instant; anything that changes your site waits for your OK.

03

Work where you already are

No new tab to learn — manage the dashboard from Claude or ChatGPT, the tools your team opens every day.

Questions

Before you reach out.

Your whole site from one login — articles and content, article and live-visitor analytics, team, testimonials, pricing, services, portfolio, careers and job applications, scheduling and bookings, FAQ, partners, news, plus global settings, 15+ languages and brand.
Yes — the dashboard shows live visitor and article analytics, including who is viewing now and where from, so you can see what content is working in real time.
The dashboard exposes its functions as tools over the Model Context Protocol (MCP), so your team can drive it from Claude or ChatGPT with a secure per-user login — searching content, drafting articles and pulling analytics — and every action is confirmed before it runs.
Yes — the dashboard and your site are multilingual from day one (15+ languages, Arabic and English included), so you manage and publish content in every language.
Nexlla builds, hosts and maintains the dashboard in-house as part of your website engagement, so it stays fast, secure and updated without extra vendors.

Let's put your whole site in one dashboard.

Content, analytics, team, pricing, careers and bookings — with Nello built in and a secure MCP connection to Claude and ChatGPT. Multilingual, built and hosted in-house in Dubai.

End of issue · 2026.05

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