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Nexlla·Studio·Cloud-based·Loading
Applied AI · Dubai · Arabic-first
Nexlla is an AI development company founded in Dubai. We build AI assistants, WhatsApp agents and internal copilots for businesses in the UAE, the GCC and Syria. They understand Gulf and Levantine Arabic as well as English, answer only from your approved information, ask before they book or charge, and hand over to your staff when needed.
WhatsApp AI for GCC businesses: the guideالسلام عليكم، أبي موعد تنظيف أسنان بكرة العصر
Hi, I'd like a teeth-cleaning appointment tomorrow afternoonوعليكم السلام! عندنا موعدين بكرة العصر: الساعة ٤:٣٠ أو ٥:١٥. أي وقت يناسبك؟
Wa alaikum salam! We have two slots tomorrow afternoon: 4:30 or 5:15. Which suits you?٤:٣٠ تمام
4:30 is goodأكدت لك الموعد بكرة الساعة ٤:٣٠ العصر، وبنرسل لك تذكير قبلها بساعة.
Confirmed for 4:30 tomorrow afternoon. We'll send you a reminder an hour before.Four assistants, four jobs
Each card shows a short demo transcript. Three of them are based on products we run ourselves.
Based on Rafeeq, our Arabic AI front desk for Gulf businesses
Is the 3-bedroom in JVC still available? Can I see it Saturday?
Yes, it's available. Saturday at 11:00 or 14:00 with our agent. Which works?
11
Booked for Saturday 11:00. I've shared the location pin and the agent's name.
Answers, qualifies, books and follows up on your own WhatsApp number, 24/7, through the official WhatsApp Business Platform.
Based on Yasmin, the assistant we built for Shaam Store in Syria
بدي عطر رجالي تحت ٣٠ دولار
I want a men's perfume under $30لقيتلك ٣ خيارات، والأسعار بالدولار وبالليرة السورية. بتحب ضيفلك واحد منن عالسلة؟
I found you 3 options, with prices in USD and in SYP. Shall I add one of them to your cart?Yasmin works on the Shaam Store website, in the app, and on WhatsApp where Meta’s platform allows. She finds products, manages the cart and follows orders. She always asks before any action that affects money or an order, and she can hand the shopper over to the support team.
For policies, contracts, manuals and price books
What's our refund window for corporate clients?
Fourteen days from invoice, per section 4.2 of the 2026 service terms. source
And for government clients?
I can't find that in the approved documents. I've flagged it for the legal team.
Answers come only from documents you approve, show their source, and say "I don't know" instead of guessing. (The figures in this demo are illustrative.)
Based on Nello, the copilot inside our Website Dashboard
Draft an Arabic version of the Ramadan opening-hours post.
Draft ready. Publish to the Arabic site?
Nello drafts in five languages (English, Arabic, French, Turkish and Spanish), runs on Gemini, Claude or a local Ollama model with your own key, and proposes every action for a person to confirm. It is role-aware and audit-logged.
All four transcripts are demos written for this page. They name no real customer.
A done-for-you option
Rafeeq is Nexlla's ready-made Arabic AI receptionist for clinics, salons and spas, car rentals, real estate, restaurants, dental practices and gyms. Prices as published on rafeeq.cloud, in AED, excluding VAT.
AED 1,500 / month
AED 2,500 / month
Custom
One-time setup is AED 2,500, waived for founding clients. Rafeeq goes live in 48 hours.
Source: rafeeq.cloud, checked 24 October 2026. Rafeeq's site is the authority if the figures differ.
How we build a custom assistant
For the WhatsApp side of the build, read WhatsApp AI for GCC businesses. To connect an assistant to your own systems, see software development in Dubai.
Booking, order tracking, policy questions, lead qualification. One job done well beats ten done badly.
Past WhatsApp chats, emails and call notes, with personal data removed. These become the test set.
Connect approved content and live systems, such as your calendar, catalogue or CRM. Write the rules for what the assistant must never say or do.
Run the test set and review every answer for accuracy, dialect and tone before anyone outside the team sees it.
Clear AI disclosure to customers, handover with the full history, and confirmation before any booking, refund or payment.
Usage, cost and handover reports, and updates to the knowledge base as your business changes.
Engagement models
Monthly
Done-for-you WhatsApp reception, priced above.
3–6 weeks
One high-value AI feature, grounded and guardrailed, with usage analytics and cost controls.
6–14 weeks
Several AI features, tool-calling, workflow automation and quality monitoring.
12+ weeks
In-VPC or self-hosted models, role-based access, audit logs and ERP integrations.
Custom AI work is quoted per project. You can pay Nexlla by Visa, Mastercard, bank transfer, PayPal and other methods. All engagement models.
Why Nexlla
Rafeeq on WhatsApp, Yasmin at Shaam Store, Nello in our dashboard.
Gemini, Claude or local models, so you are not tied to one vendor and can meet data rules.
Under our Privacy Policy, we never sell personal data or train AI on client material.
53 people, 100+ products delivered, and 92% client retention since 2022. Need AI inside an app? See mobile app development in Dubai.
Questions
More on applied AI in depth and data protection basics.
Custom assistants are quoted per project, plus monthly running costs for model usage and messaging. For a ready-made option, Rafeeq starts at AED 1,500 a month excluding VAT, as published on rafeeq.cloud.
Yes. Our assistants handle Gulf, Levantine and Egyptian Arabic, English and Arabizi. We test them on real past messages from your customers before launch.
Yes, through the official WhatsApp Business Platform, with customer opt-in and within Meta's policies, and with UAE or Saudi PDPL rules applied to personal data. Take legal advice for your sector.
Yes. Yasmin serves Shaam Store shoppers on the web, in the app, and on WhatsApp where Meta's platform allows. Meta's eligibility rules and AI-provider coverage for Syria change, so we check both before each build and make the website or app chat the dependable channel.
It answers only from approved content and live systems, shows sources where it helps, and says it doesn't know rather than guessing. Anything involving money or bookings needs confirmation.
You choose. We build provider-agnostic, using Gemini, Claude or self-hosted models, and can deploy privately for sensitive sectors. Our PDPL guide explains the UAE basics. It is not legal advice.
Rafeeq goes live in 48 hours. A custom first feature usually takes 3–6 weeks, and broader programmes are phased over 6–14 weeks or longer.
Tell us the questions your team answers fifty times a day. We'll show you what an assistant would say, in Arabic and English, before you commit.
خلّي مساعدك الذكي يردّ على عملائك بالعربي، على مدار الساعة.
End of issue · 2026.05
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