LLM-powered tools
Drafting, summarising, classifying and extracting inside the tools your team already uses — wired to your real data and your real workflow, not a sandbox.
Applied AI · Dubai & MENA
AI development, built to ship in Dubai.
We're a Dubai-founded, cloud-first applied-AI studio building production systems for the GCC and MENA — LLM tools, agents, retrieval and multilingual assistants, in Arabic and English. We proved the stack on our own product before we shipped it for anyone else.
In-house no outsourcing
Arabic + English first-class
Your keys your data
What we build
Five things teams in the region actually ask us for.
No demos that fall over in week two. We build AI features that earn their place in a product you run every day.
Content automation
Pipelines that turn a brief into on-brand copy, variants and translations across channels — with a human approving the output before it goes live.
AI agents
Task-running assistants that propose an action and wait for the operator to confirm or cancel — the same action-confirm pattern we ship in Nello.
RAG & retrieval
Answers grounded in your own documents, policies and records, so the model cites your knowledge base instead of inventing it.
Multilingual assistants
Assistants that read and reply across languages — Arabic and English side by side — for teams and customers across the GCC and beyond.
From idea to production
A short discovery call, a written plan with a fixed first milestone, shipping in reviewable increments, then handover of the code and a documented runbook you own.
Proof of capability
We didn't read about production AI. We shipped it.
Nello is the AI co-pilot built into the Nexlla dashboard — designed, built and run by the same in-house team. It runs on Google Gemini, Anthropic Claude or local Ollama on a bring-your-own-key basis, drafts in five languages, and ships with eighteen built-in tools. Every action it can take is proposed for the operator to confirm or cancel, and every step is audit-logged, role-aware and site-scoped — with a Telegram bridge for teams that live there.
That's the evidence behind this page: when we build applied AI for a client in Dubai or across MENA, we're applying patterns we already run in production ourselves.
Model providers
3Gemini, Claude or local Ollama — bring your own key
Drafting languages
5English, Arabic, French, Turkish, Spanish
Built-in tools
18each proposed for confirm or cancel before it runs
Governance
Audit-loggedrole-aware, site-scoped, Telegram-bridged
Responsible by design
AI you can put in front of real operators.
The guardrails aren't a slide at the end of the deck. They're how the systems are built from the first commit.
A human signs off.
The model proposes; a person confirms. Nothing consequential runs without an operator approving it, so AI assists the team rather than acting behind its back.
Every step is audit-logged.
Actions are role-aware and site-scoped, with a record of what was proposed, who approved it and what ran — so you can answer "what did the AI do?" with certainty.
Your keys, your data.
Bring your own model key and choose your provider — Gemini, Claude or local Ollama. We use first-party analytics only; no personal data is sold or shared.
Built for the region
Founded in Dubai. Fluent across MENA.
Nexlla was founded in Dubai in 2022 as a cloud-based studio with no physical office, expanding to Istanbul in 2024 and Damascus in 2026. We build for clients across the GCC and MENA — and worldwide — with Arabic and English treated as first-class, including right-to-left interfaces, so an AI feature reads naturally to the people who actually use it.
One in-house team carries each project end to end. No outsourcing, no hand-off to freelancers — the people who scope your AI build are the people who ship it.
We work in
English
العربية · Arabic
Français
Türkçe
Español
Let's build AI that actually ships.
Tell us the use case. You'll leave the first call with an honest read on where AI helps, a written plan with a fixed first milestone, and a clear next step.
End of issue · 2026.05
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