Al Raid Group

An injection mould is invisible to most people. They see the bottle cap, the crate or the housing, never the precision steel tool that shaped it thousands of times over. Al Raid Group asked for a website that makes that craft visible and memorable, in Arabic and English, and that turns interest into real quote requests.

Overview

Al Raid Group is an injection-mould manufacturer based in Homs, Syria, with more than twenty years of experience. Nexlla designed and built its website, a Dashboard for the team and a staff app for Android and iPhone. The website explains what the group makes and how a mould is made, and leads every visitor towards a structured quote request.

The Challenge

Industrial websites often fall back on stock photos of machines and long lists of specifications. We wanted the opposite: one strong idea that any visitor understands in seconds, told with real craft, without inventing claims about equipment, clients or capacity. The site also had to stay fast on mid-range phones and work fully when WebGL is unavailable.

What We Designed and Built

• A scroll-driven “pellets to product” story: a single GPU point cloud of plastic pellets gathers into the Al Raid mark and name, melts into a molten stream and shapes generic products such as a bottle cap, a crate, a gear and an electronics housing.
• The eight-step journey of a mould, from part design review and mould design through machining, polishing, assembly and trial shots to delivery and maintenance.
• Capability pages, an industries page, a process page, an about page and an educational guide to mould types and common plastics.
• A quote request form that captures the part, material, quantity and target date, and a technical-meeting booking flow.
• A Dashboard where quote requests arrive with all their details, alongside content, bookings and live chat, and a staff app for the team on the move.
• A proposed brand mark for the group to review: a block of cut tool steel with the letter R machined out of it as a cavity, with amber polymer flowing in.

Approach

The palette is graphite and gunmetal with steel greys, a sparing molten amber and a cool cyan. Every pose of the pellet cloud lives on the GPU, which blends between shapes with a per-pellet stagger, so the logo melts from the bottom and the stream fills the mould. Visitors who prefer reduced motion, and devices without WebGL, see still posters rendered from the same engine. The whole site is Arabic first with a full right-to-left layout.

The Experience

A visitor scrolls and watches raw material become a finished part, one chapter at a time, with a single headline and a single line of copy per step. By the time the story ends they understand what Al Raid does and how, and the request-a-quote button is always within reach.

Outcome and Impact

Al Raid Group now has a website that stands out in its industry and a back office ready to handle quote requests from the first day. The website is in preview at alraid.nexlla.com while the group confirms its final details and domain.