Rafeeq

Most customers in the Gulf reach a business on WhatsApp first, and many of those messages arrive after closing time. We built Rafeeq so a business never has to choose between answering at midnight and sleeping: an AI front desk that speaks the way customers write, books real appointments and hands over to a person whenever it should.

Overview

Rafeeq is a product designed, built and run by Nexlla at rafeeq.cloud. Each business gets its own workspace: the WhatsApp agent, a bilingual dashboard for the team and an app, with the business’s own services, hours and staff.

What We Designed and Built

• An agent that mirrors the customer’s dialect and uses correctly gendered Arabic, reads photos customers send, and merges a burst of short messages into one clear reply.
• A booking engine that understands opening hours, split shifts, service durations, capacity and notice periods, in the right time zone for every GCC country.
• Follow-ups for quiet leads, reminders before appointments and review requests after the visit, within WhatsApp’s messaging rules.
• A client dashboard in English and Arabic with a live inbox and one-tap human takeover, a lead pipeline, a calendar, analytics and a playground to test the agent without WhatsApp.
• A bilingual website with a dialect showcase, and an application flow that Nexlla reviews before a workspace is created.

Approach

We designed Rafeeq around trust: the agent is clear about what it can do, the business sees every conversation, and a person can step in at any time. Each business’s data is isolated, with role-based access and an automated security test suite.

Outcome and Impact

Rafeeq is live at rafeeq.cloud. It is also the base we use when a client needs a custom WhatsApp assistant, so the lessons from running our own product go straight into client work.