BRANDING · GOVERNMENT & PUBLIC SECTOR
Government branding that is authoritative, accessible and unmistakably official.
Public-sector brands carry a duty most don't — authority, accessibility and multilingual clarity for every citizen. We build official, WCAG-minded, multilingual identity (15+ languages) and service systems for entities, authorities and initiatives — and the portals and e-services citizens actually use.
Serious mandate, inconsistent face.
Citizens experience an entity as a sign, a form, a portal and an app — and when those don't match, or exclude Arabic or assistive-tech users, confidence in the service itself erodes.
Dated & inconsistent. Every department applies the identity differently, so the entity feels fragmented and less credible.
Inaccessible. Low contrast, tiny type and keyboard-hostile forms shut out the very citizens public services must reach.
Uneven multilingual. Arabic treated as a translation layer, so half the audience gets a lesser experience.
Signage ≠ e-services. The building looks official; the portal looks like a different government — trust breaks online.
One identity, accessible to every citizen.
Strategy first, then an official, documented system — designed for the signage, publications and e-services the public relies on, in every language.
Identity & positioning
A clear, official identity and the strategy behind it — the mandate, the audience and the values it must project.
Logo & sub-brand system
A mark and 15+ languages lockups plus rules for departments, initiatives and campaigns to sit correctly under the parent entity.
Multilingual system
15+ languages designed together (Arabic and English included) — type, layout and tone equally considered across every citizen touchpoint.
Accessibility (WCAG)
Contrast, legibility, structure and keyboard-friendly interfaces designed to WCAG AA principles, so services work for everyone.
E-service & portal design
The portals, forms and apps citizens actually use — designed and, where needed, built to match the identity and be usable by all.
Signage & wayfinding
Building, counter and directional signage that reads as official and guides people clearly, in every language.
Publications & reports
Policy documents, annual reports and public guides — templated, accessible and consistent across the entity.
Campaign systems
Public-awareness and initiative campaigns with a flexible, on-brand framework across print, out-of-home and social.
Brand guidelines
A living rulebook and asset library so every department and vendor applies the identity correctly and accessibly.
Citizens meet the entity everywhere.
We design every touchpoint as one accessible, multilingual system — the counter, the portal and the campaign all official and consistent.
From mandate to public rollout.
Mandate & stakeholders
We map the entity's mandate, audiences and stakeholders, and the accessibility and multilingual requirements the brand must meet.
The identity
Official identity, sub-brand rules, type and colour — proven on signage, a form and an e-service screen in every language.
The full system
Signage, publications, e-services and campaign templates — accessible, multilingual and documented for every department.
Govern & scale
Guidelines, asset libraries and governance so departments, initiatives and vendors stay consistent and compliant.
The identity and the e-service — one team.
Most agencies design a logo and leave the portal to a separate integrator. We design the identity, the accessible multilingual system and the e-services together — so the entity a citizen sees on the building is the entity they experience online.
Design and engineering at one table
Identity, signage and e-services — built by one studio, so the counter and the portal are unmistakably the same entity.
Multilingual & accessible by default
15+ languages and WCAG-minded from the first sketch — inclusion designed in, not retrofitted after an audit.
Honest & procurement-ready
Clear, documented phases, source files and guidelines you own — and no fabricated claims or endorsements.
Before you reach out.
Let's build a public brand every citizen can use.
From the counter sign to the e-service — one official, accessible, multilingual identity, built in-house in Dubai.
End of issue · 2026.05
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