UI/UX DESIGN · GOVERNMENT & PUBLIC SECTOR
E-services every citizen can complete — first try.
Applying for a permit, renewing a licence, paying a fee, booking a service — government now happens online, and it has to work for everyone. We design public-sector UX for e-services, digital forms and citizen portals that are clear, accessible and inclusive, multilingual (15+ languages), built in-house in Dubai.
Online service, offline result.
A digital service only saves time if people can finish it. When forms are confusing, services are scattered across entities and nothing is accessible, citizens abandon the flow and call or visit instead — the exact cost the service was meant to remove.
Forms confusing. Long, unclear and unforgiving, so citizens abandon them partway.
Services fragmented. A different system per entity, so people never learn any of them.
Not accessible. People with disabilities, older citizens and low-literacy users left behind.
Call-centre load. Every failed online attempt becomes a call or a counter visit.
Services anyone can finish independently.
A product experience for every public service — so forms, portals and transactions are clear, accessible and completable by everyone, in every language.
E-service & transaction UX
Permits, licences, payments and bookings a citizen can complete first try, without a helpline or a counter.
Digital form design
Plain language, logical steps and clear validation, so completion goes up and errors and abandonment fall.
Citizen portal & dashboard
Services from multiple entities in one clear place, so people don't learn a new system per department.
Service design & journeys
We map the end-to-end service across channels, so the online, phone and counter experience is one journey.
Identity & payments
Login, identity and payment flows designed to reduce the friction that stops a service being completed.
Accessibility (WCAG)
Designed to WCAG so people of every ability, age and device can complete services independently.
Design system
A shared, accessible component library so every entity's services look and behave consistently.
Content & plain language
Labels, guidance and error messages rewritten in plain language every citizen can understand.
Prototype & dev handoff
Interactive prototypes and clean specs — and because we build too, the design ships intact.
Every service a citizen touches.
We design each surface as one system, so e-services, forms, portal and payments all work clearly for everyone the entity serves.
From policy to completed service.
Every citizen
We map the service and its users — including those current design leaves behind — and the accessibility bar.
Clear & accessible
Plain-language, WCAG-first UI on a design system — forms, portal and payments proven before build.
Prototype & refine
Prototypes tested with a real cross-section of citizens, so we fix friction before build.
Build & handoff
Clean specs — or we build it — so the accessible, tested service ships exactly as designed.
Accessible, inclusive — and built to ship.
Public services have to work for the whole population, in every language, to a high accessibility bar. We design for that, test with a real cross-section of citizens, and build it ourselves — so the inclusive service you approve is the one that ships.
Accessible & inclusive
WCAG and plain language at the core, so every citizen can complete a service independently.
Design + build, one team
We design and develop, so the tested, accessible service ships intact — forms, portal and payments from one team.
Multilingual, not translated
15+ languages designed together (Arabic and English included) — so services genuinely reach everyone.
Before you reach out.
Let's make e-services work for everyone.
From the digital form to the citizen portal — one clear, accessible, inclusive experience, multilingual, designed and built in-house in Dubai.
End of issue · 2026.05
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